VeroHealth Marketplace operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated health and wellness shopping experience (the "Services"). VeroHealth Marketplace is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law.
Contact Details include your name, address, billing address, shipping address, phone number, and email address. This information is essential for processing orders, providing customer support, and maintaining communication about your health product purchases and therapy progress.
Financial Information encompasses credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details. We collect this information to process payments securely and maintain transaction records for your medical equipment purchases.
Account Information includes your username, password, security questions, preferences and settings. This allows us to maintain your personalized health profile and ensure secure access to your account and medical device information.
Transaction Information covers the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions. This helps us understand your health needs and provide personalized product recommendations for your ongoing therapy.
Health-Related Information may include information about your medical conditions, prescribed treatments, insurance details, and therapy compliance data when voluntarily provided or necessary for product recommendations and insurance processing.
Communications with Us include the information you provide in communications with us, for example, when sending a customer support inquiry, requesting prescription assistance, or seeking therapy guidance.
Device Information encompasses information about your device, browser, or network connection, your IP address, and other unique identifiers. This helps us optimize our website performance and provide secure access to your health information.
Usage Information includes information regarding your interaction with the Services, including how and when you interact with or navigate the Services, which products you research, and your engagement with educational content.
Personal Information Sources
We may collect personal information from the following sources to provide comprehensive health and wellness services.
Directly from You when you create an account, visit or use the Services, communicate with us, upload prescriptions, participate in health assessments, or otherwise provide us with your personal information. This includes information provided during product consultations and therapy setup assistance.
Automatically through the Services from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies. This helps us understand how you interact with our health education content and product information.
From Our Service Providers when we engage them to enable certain technology, process insurance claims, provide therapy support, or when they collect or process your personal information on our behalf, including healthcare professionals and insurance verification services.
From Our Partners or Other Third Parties including healthcare providers, insurance companies, medical device manufacturers, and other entities involved in your healthcare journey when you have provided consent for such sharing.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes related to your health and wellness needs.
Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications related to your account and therapy progress, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping of medical equipment, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized health shopping experience for you, such as recommending products related to your medical conditions and therapy needs.
Health and Therapy Support. We use your information to provide personalized product recommendations based on your medical conditions, to assist with insurance verification and claims processing, to provide therapy guidance and compliance monitoring, to connect you with healthcare professionals when appropriate, and to ensure you receive products that are compatible with your prescribed treatments.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail about health products and services, and to show you online advertisements for medical equipment or health services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. Given the sensitive nature of health information, we implement enhanced security measures to protect your medical data.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to your health-related inquiries, to provide effective services to you, to maintain our business relationship with you, and to provide therapy-related communications and reminders.
Legal and Regulatory Compliance. We use your personal information to comply with applicable law, including healthcare regulations such as HIPAA where applicable, or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy and applicable healthcare privacy laws. Such circumstances may include the following.
Service Providers and Business Partners. We share information with Shopify, vendors and other third parties who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping, insurance verification, prescription processing, and therapy support services.
Healthcare Partners. We may share relevant information with healthcare providers, insurance companies, medical device manufacturers, and other healthcare entities when necessary to provide you with comprehensive care, process insurance claims, ensure product compatibility with your treatments, or facilitate therapy monitoring and support.
Marketing Partners. We work with business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices.
With Your Consent. When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products, through your use of social media widgets or login integrations, or to share information with your healthcare providers.
Corporate Transactions and Legal Requirements. With our affiliates or otherwise within our corporate group, in connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations including healthcare regulations, to respond to subpoenas, search warrants and similar requests, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.
In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify.
In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information through Shopify's Privacy Portal.
Health Information Privacy
VeroHealth Marketplace is committed to protecting your health information privacy. While we are not a covered entity under HIPAA, we recognize the sensitive nature of health-related information and implement appropriate safeguards to protect this data. We limit access to health information to authorized personnel who need it to provide services to you, and we require our service providers to maintain similar privacy protections.
When you provide health information to us, including medical conditions, prescription details, or therapy data, we use this information solely to provide you with appropriate products and services, facilitate insurance processing, and support your ongoing health and wellness journey. We do not sell or share your health information for marketing purposes without your explicit consent.
Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties, including healthcare providers, insurance companies, and medical device manufacturers. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.
Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age as those terms are defined in applicable law.
Security and Retention of Your Information
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Given the sensitive nature of health information, we employ enhanced security protocols including encryption, access controls, and regular security assessments.
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations including healthcare regulations, resolve disputes or enforce other applicable contracts and policies. Health-related information may be retained for longer periods as required by applicable healthcare laws and regulations.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
Right to Access and Know. You may have a right to request access to personal information that we hold about you, including health-related information and transaction history.
Right to Delete. You may have a right to request that we delete personal information we maintain about you, subject to certain exceptions for health information that must be retained for legal or regulatory compliance.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you, which is particularly important for health-related information that affects your care.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising," as defined in applicable privacy laws.
Managing Communication Preferences. We may send you promotional emails about health products and services, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account, orders, therapy reminders, or important health-related information.
If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise additional rights including objection to processing and restriction of processing, and withdrawal of consent where we rely on consent to process your personal information.
International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in, including health-related information necessary to provide our services. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices, new healthcare regulations, or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law. Given the importance of privacy in healthcare, we encourage you to review this policy regularly.
Contact Information
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us using the following information:
Email: support@verohealth.com
Phone: 1-855-316-3506
Mail: VeroHealth Marketplace Privacy Office
565 New Brunswick Avenue,
Lower Level Suite 1, Fords, NJ 08863
Lower Level Suite 1, Fords, NJ 08863
For the purpose of applicable data protection laws, VeroHealth Marketplace is the data controller of your personal information. We are committed to protecting your privacy and supporting your health and wellness journey with the highest standards of data protection and customer service.
